What is SEO?
SEO – Search Engine Optimization, this technique helps entrepreneur to increase the traffic (whether quality of traffic or quantity of traffic) to your website via organic search engine results. Various companies or freelancer provides SEO services. This will enable the company to rank in search engines.
What does SEO Services go for?
- Quality of Traffic
This means that website is generating traffic of those users who are attracted because of relevant and quality content. For Example, You provide an Apple phone from your eCommerce site, but are instead of this Google search engine show as Apple fruits to be sold, not any quality of traffic.
- Quantity of Traffic
When many people click on your site because they find relevant content according to their needs.
- Organic Results
Each website has its own keyword to rank on search engines. Suppose, website has a keywords i.e., SEO Services in India. That website is visible on google after searching that particular keyword. It means a website showing organic results. The owner of the website is not required to pay anything for this.
Think of SEO in this way
There are many search engines like Google and are able to access all information on the Internet and work to organize or index it in an efficient manner. Whenever a user has a search query these search engines provide relevant and useful search results to them. SEO experts are looking at some trends and patterns on how to bring the right information to users via search engines
Since you now know what SEO is? This WpSolution will help you understand the following topics :
How Search Engine Works
When a user searches on any search engine they are not searching on the web, but are searching on the index of the search engine. Each and every search engine has stored many pages in its database. Therefore, whenever a user performs a search the search engines search that particular query on their database and show the user related information.
How SEO Works
Since you guys know how search engines search for users’ queries, now you need to know how your website can rank on SERPs. Here a time for SEO to come in picture. Simply we can say that SEO follows all Google’s search guidelines to make your website higher on SERP. Google has more than 200 ranking factors and by following all such principles any website can rank at the top of the search engine.
Why a Website Needs SEO Services
Google is the source of more than 60% of all search traffic in the world. Let’s understand this with an example :
Suppose you have an eCommerce website where you sell your product online. With the help of SEO an entrepreneur is able to rank his website at the top of Google pages. This gives them a lot of online customers and helps in increasing the total revenue.
Let focus on some of the most significant benefits of SEO Services :
- Largest source of Website traffic.
- Returns higher ROI & Conversion.
- Long term game – Investing on SEO of your website will yield better results in future.
- It builds Brand credibility & trust.
- It improves the website’s user experience.
- No need to spend on paid ads.
So, if you’re willing to take an SEO services in India for your website. Please get in contact with WpSolution. ( Call on 9599915129 ).
Types of SEO
Search Engine Optimization is broadly classified into 7 types :
- White Hat SEO
This is the most valid and universally accepted way to boost traffic to your website. White Hat SEO involves following all search engine rules and policies to improve user experience and achieve higher rank. This includes on-page SEO, off-page SEO and technical SEO.
- Black Hat SEO
Black hat SEO is a method of improving the page rank and traffic of websites by violating the rules and policies of search engines.
- Grey Hat SEO
It is the most commonly used technology in the modern world. Gray Hat SEO includes of both White Hat & Black Hat SEO.
- Negative SEO
Practicing of Black Hat SEO on your competitors website is known as Negative SEO. This will result in a drop in ranking for your competitor.
- On-Page SEO
On-page SEO means that you are working on your site admin panel in order to optimize in a manner that the web-page earning more relevant traffic. This SEO services refers to both the content of a page and the HTML source code that can be optimized, unlike off-page SEO which refers to links and other external signals.
- Off-Page SEO
Off-page SEO clearly means creating back-links to other sites such as an entrepreneur taking action outside the website. It will also affect your website’s ranking in the Google search engine.
- Technical SEO
Technical SEO deals with all SEO activities except content optimization and link building. In simple words, it follows search engine requirements to improve crawling.
Major Ranking Factors
Google is the most popular online search engine across the world. It processes about 63,000 search queries every single second of every day. As I already mentioned above, Google considers more than 200 ranking factors. Here, some of the best ranking factors are as follows :
- Unique Content
Content written for any blog should be unique and do not appear on the Internet in more than one place. Here, one place refers to another website URL.
- Mobile Friendly
As you know some websites are not mobile friendly. As it opens in any large device such as laptop, tab or computer, it does not appear on mobile at all. So, to improve the SEO of your site, the website needs to be mobile friendly.
- Page Speed Optimization
Load your page as fast as possible. Page speed can be described as page load time or time to first byte. Page load time – The time it takes to fully display the content on a specific page. Time to first byte – How long does it take for your browser to get the first byte of information from the web server.
HTTPS became the Google ranking signal in 2014. In 2017, Google strongly promoted those sites entitled with HTTPS. Those websites without HTTPS show the message of not secure.
- Quality Back-links
Websites should have quality of back-links. Backlinks contain a number of activities like Profile, Business Listings, Classified, Bookmarking, Directory, Press Release, Blogs, Articles, Guest Post etc.
- On-Page Search Engine Optimization
These were the essential elements that any search engine would consider before listing your website on the SERPs. On-page SEO includes following activities like title and meta description, web-page URL, keyword density, website structure, structured data mark-up and many more.
Measure & Track SEO Result
Firstly, your need to understand the concept of KPIs or Key Performance Indicators that is used to build the foundation of your website. Few indicators are listed below :
- Organic Traffic
The term organic traffic is used to refer to visitors who come to your website as a result of unpaid search results. Organic traffic is just opposite to paid traffic, which defines that visitors or users are not attracted because of paid advertisements.
- Keyword Rankings
The keyword ranking is the major indicator in terms of SEO services. It measures your search engine ranking for targeted keywords and analyzes changes in that ranking over time. When it comes to search engine marketing, it is the quintessential KPI because it showcases effectiveness on your website to rank on Google and attract organic traffic.
- Sales & Leads
When a visitor to a website turns into a sales lead or a sale, it is called a conversion. Conversion rate refers to the number of website visitors who have completed the goal or task for which the business was targeted.
WpSolution offers SEO services in India. Here, I mentioned the SEO monthly plan of action.
Note: – We will do a Premium Press Release every 6th month for Advance Package. No Premium press release will be done for Basic Package.
***This price includes Video marketing on YouTube, Instagram, Facebook, Twitter, Linkedin.
SEO is the process of obtaining better search engine rankings and more traffic with the ultimate goal of creating a better business. There are many different types of SEO services that focus on different elements are search optimization and online visibility. To rank well within search engines like Google and BING, a search engine optimization company can implement technical website optimization, on-page and off-page SEO with a focus on organic SEO and / or local SEO services. Traditional organic SEO focuses on improving rankings within the specific search engine results area. Local SEO focuses on improving rankings within the “local-pack”, the area within the results that lists a map with three local businesses.